With COVID-19 vaccination rates for Aboriginal children and adolescents under the age of 18 still lower than average, AHCWA and our Member Services have launched a COVID-19 awareness campaign targeted at regional youth. Rolling out across regional TV, streaming services, and our social media platforms, the campaign draws on peer health promotion methodology, which has a longstanding history of effectively changing health behaviours.
AHCWA has worked with our Member Services in the Kimberley and Goldfields to create content specifically aimed at the regions and including Aboriginal phrasing and videos of Aboriginal young people, which has been shown to be effective in previous social media campaigns targeting this group.
Please help us promote this campaign through your own networks by sharing the video or visiting ahcwa.org.au/covid-19/