18 November 2014

AHCWA releases new anti-smoking ads

The Aboriginal Health Council of WA (AHCWA) launched a series of radio advertisements today to deliver anti-smoking messages to the Aboriginal community.

The campaign has been developed in partnership with King Edward Memorial Hospital’s Women’s & Newborns Health Service the Aboriginal Health Team, Child and Adolescent Community Health.

Four radio ads will go to air on Noongar Radio tonight, focusing on the dangers of smoking to parents, pregnant women and their unborn children, as well as highlighting the risks of passive smoking to children, such as developing ear and chest infections, and asthma.

AHCWA Chief Executive Officer Des Martin said the ads were part of an ongoing campaign to improve the health of Aboriginal people, particularly parents and their children.

“Aboriginal people are twice as likely to smoke as non-Aboriginal people in Western Australia, and this is having a serious impact on those who smoke, and the children in their care,” he said.

“Aboriginal babies are far more likely to suffer from Sudden Infant Death Syndrome (SIDS) than non-Aboriginal babies, and tobacco smoke is thought to be a significant factor in many SIDS cases.

The ads follow the launch of a series of murals unveiled last week at King Edward Memorial Hospital, and a series of handbooks, all designed to deliver positive health messages to Aboriginal people.

“This campaign aims to change behaviour in relation to smoking, and raise awareness of a number of other health issues relating to pregnancy and caring for newborns,” Mr Martin said.

In addition to providing positive health messages, the radio ads also provide information for people wanting to quit smoking and how to contact their local Aboriginal medical service.

AHCWA is the peak body representing the 21 Aboriginal Community Controlled Health Services in Western Australia.


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